Did you know that:
1. Nearly 1.5 new blog sites are created every second?
2. It took only 320 days for the blogosphere to grow from 35 to75 million blogs? (Mis 2200 USU, 2010)
Blogs have become one of the biggest ways to communicate. "Blogs are an excellent method to share a company's expertise, build additional web traffic and connect with potential customers."(Darrell Zahorksy, 2011) Blogs create an opportunity for consumers to have a personal connection with the company. The viewer has the ability to write comments or concerns about the company, and the company receives instant feedback; all while using a blog.
The company has an option to create a corporate or personal blog. a corporate blog is more formal in its looks and content, whereas the personal blog is less formal and can be more "fun". The blogs are created based on what the company most desires. They are a great way to get information about your company out on the web.
Blogs can also be very detrimental to a company. If mistakes are posted and people read the blog, often times the viewer's opinion about the company will go down. Once mistakes are posted, the company may start to get negative feedback on their blog, or viewers will post the negative comments on other blogs. Once a post attacking a company is made, millions can read it. Negative blog posts makes it hard for companies to build their reputation back up again.
Blogs; just as anything can be good or bad. They are a great tool, but the posts need to be read, and reread to ensure their is no grammatical or fatal errors that could be posted. Blogs are free advertising and can be very useful in the professional business world.
MIS 2200 Utah State University. (2010). Pearson custom business resources. United States of America: Pearson.
Darrell Zahorksy, DZ. (2011). What a blog can do for your small business. Retrieved from www.sbinformation.about.com/cs/ecommerce/a/bblogs.htm
Dana Swensen, Lecture. February 2011
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